Content Development

Content Development Company

SmarteWorks is a preferred choice for potential clients when it comes to selecting from top Content Development companies

Content development is the process of originating (creating), editing, manipulating and maintaining the contents in order to provide knowledgeable fillings to the users. Contents developed aid a lot in establishing and growing the thinking and gaining overall information about the person, company, organization, nation and almost all the fields.

7-Step Content Development Process

  • Gather Information
  • Analyze
  • Strategize
  • Write
  • Optimize & Publish
  • Promote
  • Review & Repeat
Gather Information

The first step in content development is always to collect as much information as possible. When we’re working with companies, we compile information on target demographics, key competitors, past site performance, site goals, and more.


Once we’ve gathered as much information as possible, it’s time to break it down into actionable information.

One of the most useful pieces of information to look at is competitor performance. We look at what pages on a competitor’s site drive the most organic traffic. We’ll look at the backlink profile, length, and quality of those pages and determine if we can outrank the competition.


During the strategize phase of content marketing, we build out the content strategy and editorial calendar.

Typically, we’ll plan out two or more articles in the 1,000-word range per month, accompanied by “power pages” which are twice as long every few months. The reason for this is so we can target low-hanging fruit with shorter articles and more competitive, higher-value keywords with longer pieces.


The writing stage is pretty self-explanatory. Here is where you write the most kickass piece of content possible.

Optimize & Publish

Once the writing phase is complete, we move on to search engine optimization and publishing. It’s here where we consider things like readability, word count, related keywords, and more to make the content more attractive to search engines (and people!).


Content development is never “done,” it is a continuous process that starts as soon as it ends. That’s why we review our content marketing efforts for every website on a monthly basis.

Our Content Development Plans & Pricing